Strategy
Social networking? For raising money online, email is still the killer app
Posted by Angelo Matera on 12/01/2009 at 3:57 EST
I recently heard Thomas Gensemer, Managing Partner of Blue State Digital, speak at a breakfast at the Harvard Club sponsored by Quantum Media. BSD managed Obama’s online fundraising and volunteer efforts. During the off-the-record talk Gensemer repeated what he’s said in interviews, but been mostly ignored, that when it comes to raising money on the web “email is still the killer app.”
Although... READ MORE >
Strategy
The Paper That Doesn't Want to Be Free
Posted by Angelo Matera on 8/27/2009 at 11:41 EST
In a time of dizzying change, it’s sometimes best to take the stance: “Don’t just do something, stand there.” Those publishers who, from the start. charged their readers for internet access to their content are now looking like geniuses, as this recent article about the Finanicial Times shows. It wasn’t that these execs could see the future. It was just that their business instincts told them to resist... READ MORE >
Strategy
Can we live without the print edition of the New York Times?
Posted by Angelo Matera on 8/25/2009 at 7:56 EST
In the January/February 2009 Atlantic, Michael Hirschorn examines the real possibility that the New York Times may not survive the year—at least in print. Never mind how this will impact journalism. Hirschorn understands the real reason many of us are dreading the loss of the Times: “For those of us old enough to still care about going out on a Sunday morning for our doorstop edition of the Times,... READ MORE >