Media
Newspapers finally committing to paywalls
Posted by Angelo Matera on 3/06/2012 at 12:17 ESTBuried in this Wall Street Journal story about how “‘paywalls’ aren’t about to reverse publishers’ deteriorating finances” is the fact that paywall success stories are plentiful. The WSJ had a big head start, of course, and is old news. But 80,000 of its 537,000 digital subscribers read tablet, smartphone or e-reader versions of the paper, a strong indication that these devices are making digital... READ MORE >
Strategy
Social networking? For raising money online, email is still the killer app
Posted by Angelo Matera on 12/01/2009 at 3:57 EST
I recently heard Thomas Gensemer, Managing Partner of Blue State Digital, speak at a breakfast at the Harvard Club sponsored by Quantum Media. BSD managed Obama’s online fundraising and volunteer efforts. During the off-the-record talk Gensemer repeated what he’s said in interviews, but been mostly ignored, that when it comes to raising money on the web “email is still the killer app.”
Although... READ MORE >
Strategy
The Paper That Doesn't Want to Be Free
Posted by Angelo Matera on 8/27/2009 at 11:41 EST
In a time of dizzying change, it’s sometimes best to take the stance: “Don’t just do something, stand there.” Those publishers who, from the start. charged their readers for internet access to their content are now looking like geniuses, as this recent article about the Finanicial Times shows. It wasn’t that these execs could see the future. It was just that their business instincts told them to resist... READ MORE >