Strategy
The Paper That Doesn't Want to Be Free
In a time of dizzying change, it’s sometimes best to take the stance: “Don’t just do something, stand there.” Those publishers who, from the start. charged their readers for internet access to their content are now looking like geniuses, as this recent article about the Finanicial Times shows. It wasn’t that these execs could see the future. It was just that their business instincts told them to resist fads and stick with proven publishing models.
“The growth of paid online services under the Financial Times banner shows that the paper was right to maintain pay walls at a time when other media companies were yielding to the Silicon Valley mantra that “information wants to be free,”
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